Agents of Loyalty

An Executive Roundtable on Agentic AI and the Future of Customer Relationships

The next wave of AI isn't just smarter — it acts. Join an intimate, off-agenda roundtable co-hosted by Braze and Merkle for a select group of senior marketing and customer experience leaders in Bangkok. A genuine peer conversation about what Agentic AI means for how brands earn and keep loyalty at scale.

Wednesday, 24 June 2026
11:30 – 14:30 · Lunch & roundtable
Dusit Thani Bangkok, Level 39M Tiara Room
98 Rama IV Rd, Si Lom, Bang Rak, Bangkok 10500 · View on Google Maps

Lunch will be our treat — a five-course Thai dining experience by Dusit Gourmet, served in the private Tiara Room on Level 39M of Dusit Thani Bangkok.

As space is limited to 20 senior leaders, please RSVP today to secure your seat. We look forward to welcoming you to the table.

Agenda Highlights & Speakers

Our hosts and speakers are senior industry leaders sharing perspectives on how Agentic AI is reshaping loyalty and customer engagement. Expect candid, peer-to-peer dialogue — stress-testing emerging strategies, sharing what's working (and what isn't), and leaving with sharper thinking on where to place your bets.

Apirada Benchakaranee

Agentic AI Marketing Trends

Apirada Benchakaranee
CEO & CX Business Lead
Merkle Thailand

Thanoos Kerdlaup

Growth Hacking with Agentic AI

Thanoos Kerdlaup
General Manager & Head of Growth
Merkle Thailand

Kao Sutthitham

Braze Agentic AI in Marketing Workflows

Kao Sutthitham
Enterprise Lead, Thailand
Braze

Moments from previous gatherings

Braze × Merkle · Bangkok 2025 and earlier executive convenings

About your hosts

Braze is the leading customer engagement platform that empowers brands to be absolutely engaging. From cross-channel messaging and journey orchestration to AI-powered personalization, Braze helps the world's most innovative brands build and maintain meaningful, real-time relationships with their customers — at scale.

Merkle, a dentsu company, is the world's leading data-driven customer experience management company. For over 35 years, Merkle has combined data, technology and creative to design and deliver experiences that drive growth, engagement and loyalty for the world's most ambitious brands.

Together, Braze and Merkle bring the technology, the data, and the experience design to help brands turn Agentic AI from idea into impact.

Register now to secure your seat

Don't miss this opportunity to join senior marketing and customer experience leaders for a candid conversation on Agentic AI — and to leave with sharper thinking on how to earn and keep loyalty in the next decade.

Register Now